Top 10 Email Marketing Tools for 2025 (Ranked & Compared)
Email still beats social media and paid ads for ROI, but the difference between a mediocre tool and the right email marketing platform can easily mean 2–5x revenue from the same list.
Quick Overview : Best Email Marketing Tools in 2025
- Mailchimp – Best “all-rounder” for small businesses
ActiveCampaign – Best for advanced automation + CRM
Brevo (formerly Sendinblue) – Best budget-friendly platform with strong automation
MailerLite – Best lightweight tool for lean teams & startups
Klaviyo – Best for e-commerce brands (Shopify, WooCommerce, etc.)
GetResponse – Best for funnels, webinars, and all-in-one marketing
Constant Contact – Best for non-technical SMEs who want simple campaigns
HubSpot Email Marketing – Best when you want deep CRM-powered personalization
How to Choose the Right Email Marketing Tool
Before we dive into the list, make sure you’re clear on:
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Primary use case
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Newsletter / content
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E-commerce / transactional
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B2B SaaS / lead nurturing
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Events / webinars
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List size & sending volume
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< 5,000 contacts → free/entry plans are fine
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5,000–50,000 → watch automation limits & contact billing
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50,000+ → look at deliverability reputation, IP warmups, and cost per 1,000 emails
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Required features (non-negotiable)
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Visual automation builder
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Segmentation by behavior (clicks, purchases, events)
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API & webhook support
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Native integration with your CMS, CRM, store, or app
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Compliance & data
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GDPR-ready features
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Double opt-in
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Clear handling of consent, unsubscribe, and tracking preferences
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If you skip this step, you’ll choose based on UI and “discounts” instead of long-term fit — and migrating later is a pain.
1. Mailchimp – Best All-Rounder for Small Businesses
Mailchimp is still the default “first email tool” for many teams. It combines email campaigns, basic automation, simple forms, and landing pages into one platform.
Key Features
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Drag-and-drop email builder with strong template library
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Basic automation (welcome sequences, abandoned carts, date-based flows)
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Audience management, tags, and simple behavioral segments
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Native integrations with Shopify, WooCommerce, Squarespace, and dozens more
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A/B testing for subject lines and content
Pricing (2025 Snapshot)
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Free: Up to ~500 contacts with a 500 sends/day limit
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Essentials: Starts around $13–$15/mo for 500 contacts
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Standard: From $20/mo for 500 contacts, adds more automation and optimization features
Best For
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Small businesses sending newsletters + promos
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Teams that want landing pages + basic email under one login
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Users who value templates over deep automation
Watch Out For
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Pricing scales aggressively with list size
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Advanced automation is weaker than ActiveCampaign or Klaviyo
Mailchimp
An all-in-one marketing platform offering email campaigns, audience management, automation, analytics, and multichannel marketing tools.
2. ActiveCampaign – Best Automation + CRM Combo
ActiveCampaign is built for serious lifecycle marketing: complex workflows, multi-channel journeys, and CRM-backed automation. It’s more technical than Mailchimp, but much more powerful.
Key Features
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Visual automation builder with branching logic, goals, & split testing
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Native CRM with deals, pipelines, and lead scoring
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Conditional content and advanced segmentation
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SMS, site tracking, event tracking, and attribution
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Strong integration ecosystem (Shopify, Salesforce, Stripe, etc.)
Newer versions also lean heavily into AI: AI content generator, AI campaign builder, predictive sending, and more, helping you optimize send time and content automatically. ActiveCampaign+1
Pricing
Exact pricing depends on contacts and feature tier, but plans generally start at entry-level monthly pricing for small lists, with higher tiers (Plus, Pro) adding deeper automation, CRM, and reporting. ActiveCampaign+1
Best For
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B2B companies with sales teams
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SaaS businesses running complex multi-step nurture flows
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Marketers who need automation logic more than a pretty email editor
Watch Out For
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Learning curve is steeper than basic tools
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Overkill if you only send simple newsletters
ActiveCampaign
A robust marketing automation platform that offers email marketing, advanced automation workflows, CRM integration, site & event tracking, and deep segmentation — aimed at small to enterprise businesses.
3. Kit (formerly ConvertKit) – Best for Creators & Newsletter Businesses
Kit (rebranded from ConvertKit) is laser-focused on creators: newsletter authors, course creators, podcasters, and independent experts.
Key Features
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Clean, distraction-free email editor
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Visual automation builder for simple sequences
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Tag-based subscriber model (very flexible for segmenting by behavior)
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Landing pages, opt-in forms, and recommendations to grow your list
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Built-in tools to sell digital products and paid newsletters Kit+1
Pricing
Kit offers a free tier for small lists, and paid plans scale based on subscribers, including automation, advanced email features, and support for monetization. Kit
Best For
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Solo creators and small media brands
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Newsletter-first businesses
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People migrating from Substack but who want more control
Watch Out For
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Weaker for deep e-commerce flows than Klaviyo/Omnisend
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Fewer enterprise-grade reporting features
ConvertKit
An email marketing and automation platform built for creators and small businesses — offering email campaigns, automation, landing pages, subscriber tagging, and analytics.
4. Brevo (formerly Sendinblue) – Best Budget-Friendly Email + SMS
Brevo stands out because pricing is based on emails sent, not contacts. This is ideal if you have a large database but low sending frequency.
Key Features
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Email campaigns + automation + transactional emails
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SMS campaigns and WhatsApp integration
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Drag-and-drop email builder with templates
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Segmentation, basic scoring, and workflow automation
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CRM and deal pipelines for sales teams
Pricing
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Free: Up to 300 emails per day with generous contact limits (includes Brevo branding) brevo.com+1
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Starter: From around $9/mo for 5,000 monthly emails with no daily sending limit help.brevo.com+1
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Standard / Business: From $18/mo+ adding advanced automation, multi-user access, and analytics EmailTooltester.com+1
Best For
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Budget-conscious businesses
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SMBs needing email + SMS in one tool
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Businesses with very large lists but occasional sending
Watch Out For
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Branding removal can require add-ons on lower tiers
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UI and workflow feel slightly less polished vs. MailerLite/Kit
5. MailerLite – Best Simple Tool for Lean Teams
MailerLite is a clean, modern email platform that gives you most of what small teams need at a much lower cost than “big-box” tools.
Key Features
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Drag-and-drop editor + blocks for blogs, products, etc.
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Automation with triggers (joins list, clicks link, buys product)
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Built-in landing pages and simple sites
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Easy segmentation + tagging
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Decent template library
Pricing
MailerLite has a free tier and affordable paid plans that scale gently with list size. It’s consistently ranked as one of the best value tools for startups.
Best For
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Startups, bootstrappers, and small agencies
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Non-technical users who still want automation
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Those migrating away from Mailchimp’s pricing
Watch Out For
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Less advanced analytics than enterprise tools
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E-commerce features are decent but not “Klaviyo level”
MailerLite
A clean, creator-friendly email marketing platform offering automation, landing pages, forms, website builder, and ecommerce email tools.
6. Klaviyo – Best for E-Commerce Brands
If you run Shopify, WooCommerce, or BigCommerce and care about LTV and deep customer journeys, Klaviyo is usually the best bet.
Key Features
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Tight Shopify, WooCommerce, BigCommerce, and Stripe integrations
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Event-based triggers: viewed product, added-to-cart, purchased X, spent Y, etc.
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Dynamic product recommendations based on behavior
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Advanced segmentation (RFM, predicted LTV, churn, etc.)
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Multi-channel: email + SMS, forms, in-app notifications
Pricing
Pricing is based on contact count and email/SMS volume. It’s not the cheapest, but for stores with real volume, the ROI from segmentation and flows is usually huge.
Best For
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DTC brands and online stores
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Teams focused on cart recovery, win-back flows, and CLV
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Marketers who want data-rich segments
Watch Out For
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Overkill for simple newsletter use cases
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Costs climb quickly as your list expands
Klaviyo
A powerful marketing automation platform focused on ecommerce and direct-to-consumer brands — for email, SMS, data-driven campaigns, and customer segmentation.
7. Omnisend – Best Email + SMS for E-Commerce Automation
Omnisend focuses heavily on e-commerce automation and multi-channel flows (email, SMS, push). It’s frequently recommended as a top choice for online stores.
Key Features
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Pre-built flows: abandoned cart, browse abandonment, welcome, post-purchase, etc.
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SMS & push notifications included in flows
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Product pickers and recommendation blocks
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Deep integration with Shopify and other carts
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Omnichannel reporting
Pricing
Free and paid tiers that scale with contacts and emails; still often cheaper than Klaviyo at lower volumes.
Best For
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E-commerce brands wanting SMS + email without multiple tools
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Teams that prefer ready-made templates over building workflows from scratch
Watch Out For
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Less suited for B2B or content-only newsletters
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Advanced CRM-type needs might require additional tools
Omnisend
An ecommerce-focused marketing automation platform that combines email, SMS, web push, and push-notifications — ideal for newsletters, promotions, cart recovery, and customer engagement workflows.
8. GetResponse – Best for Funnels, Webinars & All-In-One
GetResponse positions itself as a full marketing suite: email, funnels, webinars, automation, and even a lightweight website builder.
Key Features
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Email campaigns & automation
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Lead funnels with landing pages and forms
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Built-in webinar hosting (stand-out feature)
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E-commerce integrations and product recommendations
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Basic CRM capabilities
Pricing
Plans are based on list size and feature set (email marketing → marketing automation → e-commerce marketing). Webinars and funnels are included in mid–high tiers.
Best For
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Businesses that run webinars as a primary acquisition channel
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Info-product sellers and educators
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Marketers who prefer one tool instead of a stack
Watch Out For
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UI can feel dated in places
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If you don’t use webinars, you might pay for features you don’t need
GetResponse
A full-scale digital marketing suite with email marketing, funnels, landing pages, SMS, webinars, and automation workflows.
9. Constant Contact – Best for Simple SME Marketing
Constant Contact has been around forever, and it appeals to non-technical small businesses that want something straightforward. It’s often featured in “best of” lists for SMB email.
Key Features
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Simple, template-driven email editor
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Event management & RSVPs
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Surveys and basic polls
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Social media posting from inside the platform
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Basic automation for welcome flows and date-based triggers
Pricing
Pricing is list-based with entry plans for small businesses and additional charges for advanced features like automation and event tools.
Best For
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Local businesses, offline-first SMEs, and non-profits
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Teams who want a “set and forget” newsletter tool
Watch Out For
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Limited automation depth vs. newer platforms
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UI is functional but not as modern as MailerLite / Kit
GetResponse
A full-scale digital marketing suite with email marketing, funnels, landing pages, SMS, webinars, and automation workflows.
10. HubSpot Email Marketing – Best When You Need Full CRM Power
HubSpot’s email marketing is part of the larger HubSpot Marketing Hub, built on top of a robust CRM. When you want full customer lifecycle visibility, it’s hard to beat.
Key Features
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Visual email editor integrated directly with CRM data
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Hyper-targeted segmentation (lifecycle stage, deals, properties, events)
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Powerful workflows tying email to sales pipelines, tickets, and custom objects
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Detailed analytics: revenue attribution, contact journey maps
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Landing pages, blogs, forms, ads, and more in one stack
Pricing
HubSpot offers a free tier with basic email and CRM, but serious usage requires paid Marketing Hub tiers, which can get expensive as your database grows.
Best For
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B2B companies with sales teams
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SaaS and service businesses that rely on pipelines and deals
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Teams that want marketing + sales + support in one system
Watch Out For
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Higher TCO (total cost of ownership)
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Migration away from HubSpot can be complex once you’re all-in
HubSpot CRM
A powerful CRM platform offering sales automation, marketing tools, customer service features, pipelines, analytics, and AI-driven insights — built to scale from startups to enterprise.
Comparison Table: Which Email Tool is Best for You?
| Tool | Best For | Automation Depth | Pricing Position |
|---|---|---|---|
| Mailchimp | General SMBs | Moderate | Mid / can get pricey |
| ActiveCampaign | B2B + automation-heavy | Very high | Mid–High |
| Kit / ConvertKit | Creators & newsletters | Moderate | Mid |
| Brevo | Budget & high contact lists | High | Low–Mid |
| MailerLite | Startups & lean teams | Moderate | Low |
| Klaviyo | E-commerce brands | Very high | Mid–High |
| Omnisend | E-commerce SMS + email | High | Mid |
| GetResponse | Funnels + webinars | High | Mid |
| Constant Contact | Local SMEs | Low–Moderate | Mid |
| HubSpot | CRM-heavy B2B | Very high | High |
Disclaimer: Pricing updated monthly. Always verify on official site.
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