Does Apollo.io offer a free plan?

Yes, Apollo.io offers a free plan that includes limited contact credits, basic prospecting tools, and access to the Chrome extension. Paid plans provide more credits, automation, and advanced sales features.

Is Apollo.io good for lead generation?

Yes, Apollo.io is widely used for B2B lead generation because it provides access to a large database of verified contacts and companies. Users can filter prospects by job title, industry, company size, and location.

Does Apollo.io integrate with CRM tools?

Yes, Apollo.io integrates with popular CRM platforms such as Salesforce and HubSpot, allowing teams to sync contacts, manage deals, and track sales activities efficiently.

Is Apollo.io better than other sales intelligence tools?

Apollo.io is considered a strong alternative to tools like ZoomInfo and Lusha because it combines lead database access, sales engagement tools, and automation features in one platform at a competitive price.

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Apollo.io is an all-in-one B2B sales intelligence and engagement platform that helps businesses find qualified leads, automate outreach, and close deals faster

0+ Reviews

Users Claimed This Deal

User

500K+

Founded

2015

San Francisco

Employees

1000+

User

500K+

Founded

2015

Employees

1000+

San Francisco

Pricing

Free Plan

Basic Plan

$49

Professional Plan

$79

Try Apollo.io For Free

Last Updated On

2026-03-16

Product Overview

Apollo.io is a powerful sales intelligence platform designed to help sales teams discover prospects, connect with decision-makers, and automate outreach. It combines a large B2B contact database with sales engagement tools like email sequences, analytics, and CRM integrations.

Businesses use Apollo to streamline prospecting, improve lead generation, and increase sales productivity. With advanced filters and real-time data enrichment, teams can identify high-quality leads and reach them with personalized messaging.

Rating Breakdown

Ease of Use

4/5.0

Features

5/5.0

Value for Money

5/5.0

Support

4/5.0

Performance

4/5.0

5.0

Based on 9,446 Reviews

Pros

Large B2B contact database

Powerful lead filtering

Built-in email automation

Affordable compared to competitors

Strong integrations with CRMs

Cons

Data accuracy can vary in some regions

Learning curve for new users

Limited credits on free plan

Best Use Case

B2B Lead Generation

Find verified business contacts and companies using Apollo’s extensive B2B database with advanced filters like industry, company size, job title, and location.

5/5.0

Sales Prospecting

Sales teams use Apollo to identify decision-makers and build targeted prospect lists to accelerate pipeline growth and improve outbound sales performance.

5/5.0

Cold Email Outreach

Automate personalized cold email campaigns with sequences, follow-ups, and performance tracking to increase response and conversion rates.

4/5.0

Account-Based Sales

Target high-value accounts by identifying key stakeholders and running multi-touch outreach campaigns tailored to specific companies.

4/5.0

CRM Data Enrichment

Automatically enrich CRM data with accurate contact information, company insights, and updated prospect details to improve sales intelligence.

4/5.0

B2B Lead Generation

Find verified business contacts and companies using Apollo’s extensive B2B database with advanced filters like industry, company size, job title, and location.

5/5.0

Cold Email Outreach

Automate personalized cold email campaigns with sequences, follow-ups, and performance tracking to increase response and conversion rates.

4/5.0

CRM Data Enrichment

Automatically enrich CRM data with accurate contact information, company insights, and updated prospect details to improve sales intelligence.

4/5.0

Sales Prospecting

Sales teams use Apollo to identify decision-makers and build targeted prospect lists to accelerate pipeline growth and improve outbound sales performance.

5/5.0

Account-Based Sales

Target high-value accounts by identifying key stakeholders and running multi-touch outreach campaigns tailored to specific companies.

4/5.0

Popular Integrations

Frequently Asked Questions

Apollo.io is a B2B sales intelligence and engagement platform used for finding business contacts, generating leads, and automating outreach. Sales teams use it to discover prospects, build targeted lead lists, and run cold email campaigns.

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