Klaviyo

Klaviyo

automation

Klaviyo is a data-driven email and SMS marketing platform designed for ecommerce businesses to personalize customer communication, automate campaigns, and increase revenue through targeted messaging.

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100+

100+ Reviews

Users Claimed This Deal

User

140K+

Founded

2012

HQ

Boston

Employees

1,500+

Pricing
Free
$0
Email
$45
SMS
$60
Last Updated On
2026-01-20

Product Overview

Klaviyo is a leading ecommerce marketing platform that specializes in email and SMS automation powered by customer data. It helps brands create highly personalized campaigns, recover abandoned carts, and drive repeat purchases using real-time behavioral insights.

Rating Breakdown
Ease of Use
4/5.0
Features
5/5.0
Value for Money
5/5.0
Support
5/5.0
Performance
5/5.0
5.0
Based on 890 Reviews
Pros
Best-in-class ecommerce personalization
Strong email and SMS automation
Excellent revenue attribution
Deep Shopify and ecommerce integrations
Cons
Pricing increases quickly with list size
Learning curve for advanced segmentation
Less suitable for non-ecommerce businesses
SMS costs add to overall spend
Best Use Case
Ecommerce Email Automation
Run personalized email campaigns for online stores.
4.4/5.0
Abandoned Cart Recovery
Recover lost revenue with automated cart emails and SMS.
4.4/5.0
DTC Brand Marketing
Engage repeat customers with personalized offers.
4.5/5.0
Customer Segmentation Platform
Target shoppers based on purchase behavior.
4.6/5.0
SMS Marketing for Ecommerce
Send promotions and order updates via text messages.
4.5/5.0
Frequently Asked Questions
Klaviyo is used for ecommerce email and SMS marketing automation.

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